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10 Marketing & Sales Tactics To Improve Senior Living Occupancy | Our Insights | Plante Moran

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While some may find that printed ads work best to draw in seniors and their families, others may conclude that hosting on-site or virtual events work better to create interest. We'll generate high-quality, keyword-rich content about your industry that captures the attention of search engines. For example, the consumer may look up nursing homes or assisted living facility. Advertising a Senior Living Community. 17% increase in direction requests. Updates or change requests limited to 20 hours per month. The senior community sector, like other industries, is competitive. King'sBridge now ranks for an average #1 position. Create a program which organically attracts positive reviews. With lots of factors and terminology involved, Inertia is here to help you navigate SEO and drive traffic and conversions to your website. Does your website load quickly? A client based in San Antonio, TX used to be the only facility within a reasonable driving distance for many years. Flaig Smith highlighted that Ebeneze works to counteract staffing problems by enlisting multiple departments in the effort. We at Two Trees PPC would love to help!

Cheap Search Engine Optimization Services

We turn vision into an actionable reality that builds your brand image in the market. These words will then be suitably placed in the material on your senior living community's website by our content team. Our team is your team. Today, they have 11 direct competitors within a 15-mile radius. SEO means showing up and standing out in the search engines so that what you have to offer is united properly with what people are looking for. Our digital team can give your online marketing the boost it needs. With senior communities, that means streamlining the process of finding the seniors who are looking for the housing and care that your community is ready and able to provide them with. We spent a lot of time and money fine-tuning the paid campaign to filter out unrelated clicks. King'sBridge's primary market is the Atlanta region. Paid Social Media Ad Management (@ just 20% of ads spends).

In addition to a list of websites, these days searches in Google – the number one search engine by far – will also bring up Google My Business profiles. But don't be fooled into separating them too much: Synchronizing these tactics provides potential residents with a positive, consistent message about the benefits of your community. These tactics will help you position your senior living community. However, don't overdo it! Ensure that your keywords are well thought out, unique, and are created around closely related groups 🤞. While sometimes overlooked, off-page SEO is just as important as on-page SEO and can include backlinks, reviews, and social networking. Scrum Digital has been around for a few years now and we have established our stature around two core values: results and relationships. It pulls your business name and contact information as well as reviews from your MBL profile that influence your rankings.

Advanced Search Engine Optimization

By creating compelling content, optimizing your website for search engines, and using social media to reach your target audience, you can ensure that your senior living community is top of mind when potential residents are making their decision. Developing a conversion funnel that captures leads early enough in the consideration stages. Our Trusted Process. Or "When can we expect you to move? Plan your Digital Marketing Strategy for a Senior Living Community. The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. Search engines have become increasingly anti-spammer. Complete SEO and Optimizations. Make it easy to take the next step. Prioritize valuable content. We thoroughly check every link, form, and word to ensure your website is running at peak performance for launch day. Only by taking a focused approach within each arena will your community be able to connect meaningfully with potential residents at each stage of the sales funnel: awareness, interest, decision, and action. Google measures the relevance and popularity of your website based on how many times you're mentioned and linked to on the internet, so it's helpful to use backlinks, which link to your business's website from other websites.

And we continuously help King'sBridge refine their core messaging, ad targeting, and performance reporting. We'll provide a list of things our team needs to change a name on a local listing (the verification process is complex these days). SEO, or search engine optimization, is the foundation of most online marketing these days. Search engine results pages have some of the hottest real estate available these days, and the competition for Senior Living providers is getting tougher and tougher. Ebenezer Corporate Director of Sales Julie Flaig Smith cited data that showed over 60% of consumers checked Google reviews of senior living communities before even contacting a business. Growing your online connections. While some of this could be explained by the impacts of COVID-19, we did see large spikes and drops in keyword volume, a telltale sign of gray-hat SEO tactics at play. Here are some tips on search engine optimization (SEO) for your senior living website. Exceed attendance goals for virtual and in-person tours. Optimizing for search engines includes lots of onsite factors like HTML, schema markup, page speed, and security. Keep the sales process 'flexible', emphasis on wellness.

Affordable Search Engine Optimization

Potential residents are more likely to contact you for what they require if they have an easier time locating your site and staying engaged with its content. You might be surprised at the positive response this gets. By creating a variety of content, you can reach more people and ensure that there's something for everyone. Steps you should take to improve your marketing and sales initiatives. Our SEO service aims to connect your senior living community with older adults who are looking for the type of environment you provide. With a name change often comes a domain (URL) change. Start where you are. The digital world is always changing and what works today might not work tomorrow. Your CRM will help you understand what search strings drive potential residents to you. Outline your vision and business objectives and unlock our website development and digital marketing plans that will help you succeed.

Reporting dashboards with summarized information that displays business performance and analytics using data sources from hundreds of web services. First, today's seniors are more tech-savvy than ever before, and they're using the internet to research their options for retirement living. The organization takes great pride in offering its residents a unique living experience. The two most effective ways to get the best backlinks are via guest postings and infographic promotions. A critical aspect of local SEO is maintaining and up-to-date Google (MBL). Just think of us as your keyword magicians. Don't put all your eggs in one basket, so to speak. Marketing and sales tactics are incredibly important to the success of all senior living communities. Did we mention we have decades of senior living marketing experience? Lightning Fast Websites.

Senior Living Search Engine Optimization Services

We'll optimize your Google Business Profile to help you dominate local search and outperform competitors in your area. That is no longer the case. Be social: Connect on social media to influencers in senior living.

To land one of those coveted top three search hits spots, it's imperative that your site is mobile-optimized. Google now looks for the mobile version of a site first instead of the desktop version when placing search results. The client's success is in part from Scrum Digital Pvt Ltd's deliverables. Digital marketing is the process of promoting your business or organization online.

Senior Living Search Engine Optimization Meaning

For 10+ years, High Level Marketing has been a trusted digital marketing agency for top companies across the country. No matter how small or temporary a role, make sure each staff member has formal training on sales etiquette and strategy in addition to the technology tools used to track prospect interaction. 2 Be open and transparent with community information. What Makes Our Approach Different? While King'sBridge's in-house marketing resources might be limited, the organization itself has plenty of unique selling propositions. When creating content, keep seniors in mind and make it something they would find interesting and useful. So, get started on your marketing with us today. 8 percentage points, from 82. "That was a great success story of just uniting multiple departments and seeing that success at looking at things differently, " Flaig Smith said.

Create and optimize your Google "My Business Listings (MBL). " If you're unsure how to answer or need help with your answer, consider working with a digital marketing agency. Paid advertising, such as Google AdWords or Facebook ads, can be a great way to reach more people quickly. Conduct a thorough keyword research. Being present online isn't good enough anymore.