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Due to the shift in population and the number of senior living options to choose from, Senior living communities need to upgrade the way they market themselves. From messaging to keywords, we do the analysis for you. Search engine results pages have some of the hottest real estate available these days, and the competition for Senior Living providers is getting tougher and tougher. Include contact information. Your website is one of your most important assets. These figures are usually estimates, but they give you a great idea of estimated traffic. Our goal is to create the best campaign with the highest ROI (short-term and long-term) for your budget. Increase search engine visibility through clean code and small modifications to your website that improve user experience and overall performance. The best search engine optimization strategies for senior living communities will include updated and relevant content, page speed improvements, and much, much more.

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Our Trusted Process. Rise through Google search rankings and become the obvious choice to customers in your market. If you come up with a new company name, we can research how people would search that name and what associations that name has. As part of our technical SEO audit, we implemented Yoast SEO, resized images with Imagify, and added WP Rocket to assist with mobile and desktop site speed. Reporting dashboards with summarized information that displays business performance and analytics using data sources from hundreds of web services. As a result, ensuring that your senior living facility appears on the first search results page is critical, and the closer it is to the top of those results, the better.

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What can senior living communities do to improve occupancy? According to national data compiled by NIC MAP® Data Service, the seniors housing occupancy rate for the top 99 U. S. markets increased 0. One slip up could mean an irreversible impression and a lost sale. Your CRM will help you understand what search strings drive potential residents to you. At least half of users will likely access your site from a phone or tablet. On-Page and Content Optimization. We turn vision into an actionable reality that builds your brand image in the market. By honing in on specific informational keywords, you can provide prospective residents with helpful content to build brand awareness, and grow your leads list. SEO-friendly content is the most important thing for having a website to generate new leads for your senior living community, business or service. Don't put all your eggs in one basket, so to speak. By following these tips, you can create a digital marketing strategy that will help you reach more potential residents and grow your senior living community.

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Lots of practice has made us perfect. In the next section, we'll dive into how to diversify your marketing plan with these strategies in mind. What words or phrases do you use most frequently? As more people visit your website, you will earn far more money than you initially invested. Marketing focus areas include Senior Living, Skilled Nursing, Assisted Living, Memory Care, Hospice, and In-Home Care. Website design that is user-friendly andattractive to your target audience. We specialize in unique quality content that targets your key demographics to deliver top results. Finally, it's important to experiment with different strategies and find what works best for your community. Before the tour, sales staff should get to know perspective residents and learn their needs. Or "When can we expect you to move? Digital outreach key to success. The easiest way to search for a Senior living community option is online, which means many potential prospects and their families will glean their first impressions based on the first available options. Your SEO team can set up 301 redirects from your old domain to your new one so that Google shares the domain authority of your old domain to your brand-new domain. Use social media to reach your target audience.

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Online reviews monitoring and management. Seniors are increasingly using the internet to research their options for retirement living, so senior living communities need a strong digital presence. Keyword research gives businesses a well-rounded understanding of general marketing demand. Most Recent Annual Results: - 887% ROAS (Return on Ad Spend). Average cost per click (CPC) for Senior Living. How to Diversify Your Marketing Plan. Your timelines, your marketing, and your needs are different and dynamic. This is important because it will help seniors find your community when they're searching online for retirement living options. While mastering SEO techniques can seem complicated, it's essential knowledge for marketing teams, so let us show you how SEO can help you develop a website that works for your senior living business. To reach King'sBridge's goals, our teams needed to scrap the existing campaigns entirely and relaunch improved non-brand and brand campaigns. They then return results that are relevant and rank them accordingly.

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Unit personalization is one way operators are able to attract prospective residents to their communities. When the occupancy rate is high, they reduce marketing dollars to save money. It's where consumers are going to find out more about your company. Once the website is designed and copy is added, we send mock-ups over for approval. Additionally, by using different types of content and promoting your content across different channels, you can ensure that there's something for everyone. Connect with our team to know more about the services we offer and the different ways we can help the senior living communities to thrive in the highly digital world. That also includes standardizing things within the onboarding process to remove the time it takes to get staff acclimated to a culture, she noted.

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These ideas of personalization are nothing new within senior living, but as the demographics shift toward the baby boomer generation, consumer preferences are changing perhaps faster than ever. Consider starting a "resident referral program" that asks residents to refer their friends. Or $3, 000/month per location for 5 or more locations. Complete SEO and Optimizations. Here is how it works: A search engine sends a 'crawler' to go through the billions of interconnected documents on the web. SEO lifts you out of obscurity and places you in front of people looking for local senior living facilities. Personalized email on your domain. The two most effective ways to get the best backlinks are via guest postings and infographic promotions. At the end of the day, this information is for those who require the services of your community. Benefits of Having an SEO Strategy for Your Senior Living Website. When planning your website, include elements that will appeal to seniors and their family members, such as easy-to-read font sizes, easy-to-navigate menus, and high-quality photos and videos.

Only by taking a focused approach within each arena will your community be able to connect meaningfully with potential residents at each stage of the sales funnel: awareness, interest, decision, and action. Make it easy to take the next step. Call Us at 416-830-0464 or fill out the Form: Every SEO campaign we create for you is based on data and years of trial and error. While it's good to experiment with different marketing tactics, careful tracking is essential so you understand the effectiveness and make sure you're investing your valuable marketing dollars only on tactics with high returns.
And of course, DO NOT skip keyword research 🚫. Keyword tools are useful in discovering what search phrases are trending. The search terms that convert browsers into residents of your assisted living facility are the focus of our SEO efforts for assisted living communities. Getting people to visit your website is only half the battle. Don't worry, so do we. After all, this can be a perplexing or trying period for a family. Website design and development: Your website is often the first impression potential residents will have of your community, so it's important to ensure that it's designed and developed with their needs in mind.

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