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There's no other option: Whether due to the extreme weather, travel bans, or an act of God, you're forced to make your in-person event virtual or cancel it altogether. Virtual Events as Part of Your Meeting and Event Program. In-person events are built for engagement. Whether you're throwing a virtual conference, a virtual meeting, or a virtual event, there is so much that can be done using your virtual event solution. Place the events leading to inspiration in correct order. the correct. Below are the most important pieces of event tech to use when executing your virtual event. These are town halls, sales kick-offs, companywide events, trainings, department meetings, and more.

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Use an email marketing tool that can deliver branded, personalized emails, automate when emails are sent and to whom based on attendee data, and provide open rates and click-through metrics. It's a decision that has to be made. Use event feedback tools to collect feedback using post-event surveys that can be used to prove event success. According to Google Trends, the world is pivoting to virtual more and more. Email is the best way to communicate with attendees at all stages of the event. This year, Microsoft pivoted to virtual with their Build developer conference. Place the events leading to inspiration in correct order now. Registration is your first tool for data collection and critical to your event. Virtual events, like in-person events, need good marketing. Read our guide on Virtual Networking Event Basics. A virtual event is one where individuals experience the event and its content online rather than gathering in-person. How to Turn Your Live Event into a Virtual Event at the Last Minute.

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Virtual events are not a replacement for other types of events, but a new type to add and to enhance your entire program. In a virtual setting, your content is your event. Session Registration. Use integration tools to keep your attendee data in one place to allow you to jump on leads more quickly and analyze key insights from events such as session attendance and engagement.

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They all work together with the rest of your marketing mix to reach and engage your audiences and give you the full picture of interest. According to Forbes, there will be a comeback for trade shows - we've already seen it. They can be user conferences or industry conferences. This is where attendees pick and choose what sessions to add to their agenda and where planners gather data on session popularity and attendee engagement. Update the event website and email attendees to communicate that the event is going virtual and the reason for the change. Alone doesn't have to mean lonely. Virtual Exhibitions. If you are taking your conference virtual, can you still create that 1:1 meeting with your sales rep to talk about account specifics in the days that follow? Does your organization have a virtual meeting solution? Place the events leading to inspiration in correct order. the following. Before the event, it's best practice to create a guide for attendees explaining how to access the event, sessions, and more. Post-Event Survey Results. But, by thinking of virtual events not as small one-off presentations or as a webinar, but as value-added, engagement-driven experiences, you can create an impactful event that extends well beyond a computer screen.

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Marketers and planners need to market content to the segments that get the best response. The digital boom has (with the right technology powering them) brought these type of marketing/sales events online, bringing with them a similar level of engagement if planned properly. Nicholson was motivated in part by the financial difficulties facing the International Union for Conservation of Nature (IUCN), and felt that a new fundraising initiative might help IUCN and other conservation groups carry out their mission. Hosting a virtual event requires the same care and attention as an in-person event. Live presentation content.

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Additionally, event feedback can be used as a tool to qualify virtual leads and drive them to sales. What tools will attendees have to network and schedule appointments? From meeting icebreakers to event app gamification, your attendees can enjoy more than the content you're providing – they can enjoy the complete event experience. Questions to Ask Before Moving to a Virtual Event. Have you created a guide for attendees before the event that explains how to join keynotes, attend sessions, and use messaging tools? After the event, post-event follow-up needs to happen more quickly. Utilizing an event hashtag and having attendees post pictures of favorite takeaways from the day, office setups, and more can make attendees feel like they're part of a community. Keep virtual attendees engaged. But they still work virtually. Email marketing can drive demand for an event and increase registrations, keep attendees informed before the event and be used to engage attendees leading up to your virtual event, and finally through feedback surveys. What happens if you have connectivity issues? Registration tools allow attendees to register for virtual events, submit preferences and personal information, and provide payment if required. Data from Virtual Events.

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Another reality is that, with virtual events, face-to-face engagement suffers. Will your event have a host of some kind? Data is the only way to prove event success. How to Pivot to a Virtual Event. Much like in-person conferences, virtual conferences are built around a live, complex agenda that includes keynotes, sessions, breakouts, and more. President – hammered out the details of the new organization in a series of meetings over the following months. Do your attendees have all the materials they need to attend virtually? In the agenda, add links to the session recording or live broadcast. Measuring engagement and capturing attendee data are the only way to prove event ROI and activate the buyer's journey. Turns out, making an event virtual isn't that hard if you have the right infrastructure in place. But there's more to virtual event technology than video conferencing tools. So virtual events shouldn't be siloed away from the rest of your events. These tools also connect attendees and provide messaging tools that allow attendees to network and foster connections virtually.

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When it comes to your total event program, virtual events can be added to the mix of events you host, events you attend, and your internal events. Virtual event success depends on aligning event and business goals, identifying key performance indicators to define event success before the event, and analyzing event data and reviewing insights after the event. Sorting out travel, lodging, F&B, and other pieces will require effort, but shifting the content from in-person to virtual isn't as difficult as you might think. These events have typically been used to showcase product offerings in intimate settings like restaurants, in-person. One of the most important pieces of event technology for virtual events, the online event guide and mobile event app are home base for attendees during the event. How long will sessions be? Are you planning a virtual event that also needs to offer multiple content options simultaneously or are you offering multiple single content experience? Virtual events are held for the same reasons as in-person events: to deliver your company's message to drive leads and revenue, drive adoption, and build loyalty lifetime value. Demographic Attendee Information. Odds are you've attended a webinar online, watched an on-demand workout class, or joined a meeting using a video conferencing tool. Just as you would put yourself in your attendees' shoes when planning an in-person event, you should do the same for a virtual event. All events, in-person or virtual, are likely already part of your integrated marketing mix. Email Open and Click-through Rates. With messaging capabilities in a mobile app, attendees can meet each other virtually and set up meetings.
Virtual events have limitations that in-person events don't. Your customers and prospects will attend both your in-person events and your virtual ones. Your event website is used for event promotion.
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